If someone already has an AfterPay account, it’s effectively an express checkout.Īlternative payment methods may be worth looking into, especially if your store sells some bigger-ticket or more expensive items. For example, AfterPay allows people to split up their payments for an item. Some areas show a preference for off-site payment gateways, while others do not.Īnother point of note is that there’s a growing trend for “alternative payment methods.” These include things like mobile wallets, instant financing and try-before-you-buy options. Notably, there are regional variations in terms of payment preferences so it’s important to do your research, especially if you’re selling in multiple different markets. There is evidence to show that offering more of the payment methods your customers want can help to boost your conversion rates. They mean reducing any hoops the customer has to jump through in order to complete their checkout. Payment gateways are about the user experience you create. a 5.3% increase in new buyers, with up to 83% of PayPal buyers being first-time customers.a 44% increase in conversions due to fewer clicks, fewer screens and the trustworthy PayPal name.Some early data on PayPal Express found that online merchants who offered it saw: As a general rule, making things easier for the customer helps, and this is the goal. There is evidence to show that express checkout can encourage more conversions. Express checkout options help to boost ecommerce conversions Click To Tweet Does express checkout help conversions? It makes sense to consider express checkout, especially if your visitor data shows a large amount of mobile traffic. While most express options require shoppers to register first, once they’ve done so, all future transactions are significantly streamlined. Mobile transactions have been growing and mobile shoppers have been quick to adopt one-click checkout options.
That last point has become more critical over the last few years. These checkout options are usually well-optimized to encourage customers to go through with the purchase. (There are different options – some take them away from your checkout page and others stay within your checkout as an “integrated” checkout flow). Some of the benefits of express checkouts include: For example, if you have a PayPal Express Checkout button, customers click on that, it takes them to their account to verify the payment, then they’re taken back to your checkout, where the account pre-populates their shipping details. It involves your customers being able to checkout with as close to one click as possible. A express payment gateway can make this happen quickly, without needing to remember your wallet.Įxpress checkout is an option now available across multiple different payment providers. You know, when you’re browsing while waiting around somewhere and decide to make a purchase. This can also help to facilitate “impulse” buys. It saves them from digging out their credit card or entering other payment details that are already stored on the gateway. Thirdly, customers who already know and use particular payment gateways want those as an option. For example, they know that using PayPal to checkout on an unfamiliar website protects them in case the merchant is disreputable or making misrepresentations about their products. People see the familiar logos and this helps to give them more trust in your website. Gateways such as PayPal, Apple Pay or Google Pay have millions of regular users. An offsite payment gateway provides that extra buffer of encryption between would-be hackers and your customer’s payment details.Īnother important reason to use an offsite payment gateway is that your customers are (mostly) already very familiar with them. You don’t want to be responsible for storing and managing payment details because this puts you at high risk. One study found that around 90% of login attempts to online retailer’s websites were hacking attempts. Safety, trust and reliability are key goals for accepting online payments and a good payment gateway takes care of all of those things. Payment gateways act as a “middleman” for all transactions on your site.